Relational Database Management Systems ( Rdbms ) - 1104 Words

Introduction Nowadays, data is being generated by multiple sources around us at an alarming rate, be it sensors, in the form of social media communications or mobile devices. It has become an important part of an organization, Such data is called big data and the insights from big data can help examine trends, understand customer preferences and help the organizations take better decisions which results in better customer service and effective marketing. Relational Database Management Systems (RDBMS) provides an efficient way for storage and processing of data but have limitations when it comes to handling Big Data. Apache Hadoop is an open source framework and its helps in the distributed processing of Big Data. Hadoop works on a distributed model, has a built in fault tolerance and handles scalability very efficiently. It is able to process data of size petabytes with help of its Map Reduce Programming model and Hadoop distributed File System. RDMBS even with parallelizing capabilities and sharding the databases do not scale well for large data sets and are also not cost effective. It is challenging for RDBMS to handle the data size which has increased to petabytes and exabytes. The content from social media, text, video, audio, etc is in semi-structured or unstructured format which cannot be handled by RDBMS. Also, big data grows at a very rapid rate, as an example online retailers maintain records of all the customer interactions in the form of whatShow MoreRelatedRelational Database Management System ( Rdbms )996 Words   |  4 Pagesevaluation of how Relational Database Management System (RDBMS) can be applied to improve organization and business effectiveness. The method of analysis includes basic information of Relational Database Management System and reference of how database management can bring positive improvement on manage small or large amount of information in the organization. Also, include a brief informat ion of business those are successful in their field’s thanks of the application of database system in their organizationsRead MoreRelational Database Management System ( Rdbms )10516 Words   |  43 PagesAbstract: In Nowadays, there are two major of database management systems which are use to deal with data, the first one called Relational Database Management System (RDBMS) which is the traditional relational databases, it deals with structured data and have been popular since decades since 1970, while the second one called Not only Structure Query Language databases (NoSQL), they are dealing with semi-structured and unstructured data; the NoSQL types are gaining their popularity with the developmentRead MoreRelational Database Management System ( Rdbms )1210 Words   |  5 PagesAbstract Relational database management system (RDBMS) have used for many decades. However, these databases are facing several challenges with the requirements of many organizations like high scalability and availability. They cannot deal with huge amount of data and requests efficiently. As a result, famous organizations such as Google and Amazon shift from RDBMS to NoSQL databases. NoSQL databases have several features that overcome issues. This paper explains features, principles, and data modelsRead MoreDatabase And Knowledge Base Management System1364 Words   |  6 PagesITM 540: Database and Knowledge-Base Management Dr. Ying Liu August 16, 2013 Introduction Information and data have become the cornerstone of business enterprises today. Financial services organizations rely on important trade and market data, retail business rely on consumer and market data, and military organizations are concerned with classified and national security-sensitive data. As these organizations continue spend more time, effort, and money into the management of thisRead MoreA Survey On Nosql Database And Relational Database2545 Words   |  11 PagesNoSQL database and relational database. (Under the direction of DR. JIANPING FAN) NoSQL database, also called as not only SQL database, is using a different data storage and retrieval mechanism from the relational tables adopted by traditional relational database management system. In the sense of CAP (Consistency, availability and tolerance) theorem, NoSQL database sacrifices some consistency features to get more availabilities and partition tolerances. In most cases, NoSQL database systems areRead MoreAnnotated Bibliography On Hierarchical Database902 Words   |  4 PagesHierarchical Database Kind of database model which is designed in a hierarchy completely access to data beginning at the highest of hierarchical then changes to down such as customer to order. Also this system relation records together same a family tree that each record has just one owner. The hierarchical typical structure has levels which shows one –to – many also relationship between a parent and children divisions. The main key this models which following by each parent can have many childrenRead MoreDifferent Data Models And Schemas907 Words   |  4 Pagesn of different data models and schemas a) Critically compare the following database types (schemas) Hierarchical Database Kind of database model which is designed in a hierarchy completely access to data beginning at the highest of hierarchical then changes to down such as customer to order. Also this system relation records together same a family tree that each record has just one owner. The hierarchical typical structure has levels which shows one –to – many also relationship between a parentRead MoreA Video Rental Store977 Words   |  4 Pagesconsists of over twenty thousand DVD and VHS videos covering fifteen different genres. Their customer base is over one thousand and the store grosses over thirty thousand dollars monthly. The business currently runs on a pen and paper inventory management systems. Customer video checkouts and check-ins are logged in a notebook ledger. The customer is given a membership ID cards when they register. The ID cards contains a sequential ID number and the customers basic information such as name, address andRead MoreAnalysis Of Nosql Database Management Depending On The Features And Differentiation Of Rdbms10140 Words   |  41 Pages ANALYSIS NOSQL DATABASE MANAGEMENT DEPENDING ON THE FEATURES AND DIFFERENTIATION OF RDBMS ZAHRAA MUSTAFA ABDULRAHMAN AL-ANI JUNE 2015 ANALYSIS NOSQL DATABASE MANAGEMENT DEPENDING ON THE FEATURES AND DIFFERENTIATION OF RDBMS A THESIS SUBMITTED TO THE GRADUATE SCHOOL OF NATURAL AND APPLIED SCIENCES OF ÇANKAYA UNIVERSITY BY ZAHRAA MUSTAFA ABDULRAHMAN AL-ANI IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF MASTER OF SCIENCE IN THE DEPARTMENTRead More Relational and Object-oriented Database Management Systems Essay2156 Words   |  9 PagesRelational and Object-oriented Database Management Systems A database is a â€Å"shared collection of logically related data designed to meet the information needs of multiple users in an organization† (Hoffer 709). Databases contain data records or files, such as sales transactions, product catalogs and inventories, and customer profiles. Databases allows multiple users in an organization to easily access, manage, store, and update data when needed. A database management system is software

Gay And Gay Rights - 888 Words

Gay Rights Gays should be allowed to have the same rights as everyone else. They used to not be allowed to adopt children in some states. They get abused verbally, mentally, and physically by their family and friends. There are some people who disagree with the thought of gays getting married. They can’t get jobs because of their sexual orientation. Some people accept the fact that they want to love who they want to love. What’s important is that gays are mistreated wherever they go. Gays should be allowed to have the same rights as everyone else. Homosexual people do not want to have special privileges. They just want to have the same rights as heterosexuals, nothing more and nothing less. Homosexuals are a growing minority with†¦show more content†¦That is the saddest thing to me because I would hate, absolutely hate it if someone called me dirty names like the ones they get called. For example, they get called queer, homo, fag, gay, and many more cruel names . The people do not want gays to get married. Homosexual couples will love each other no matter what happens, whether they get married or not, so trying to stop them from what they want the most, is definitely not going to make them go away. They will be more outspoken because they want to feel like they are in the United States. People will argue that they shouldnt get married because marriage is a religious ceremony and should be only for straight people. For example, according to the constitution, marriage doesnt have to be between a male and a female. I think that people just underestimate homosexuals all the time and that they dont think about their actions and what they are saying. Homosexuals have just as much privacy as any other person. Homosexuals can not get jobs because of their sexual orientation. Discrimination against lesbians, gays, bisexuals, and transsexuals is widespread throughout America. They have always been targets for discrimination. This discrimination is b ased on a hostile attitude toward a specific group, in this case, is the minority. Because of this, many of them go to work in fear of rejection or causing themShow MoreRelatedGay And Gay Rights Movement853 Words   |  4 Pagesof 1968, gay and lesbian rights movements started booming in the 1970’s (Smith 328). At first, the purpose of the movements was to gain support from the public on their cause of equal rights for LGBT people. However, the main goal was for the â€Å"legalization of homosexual behavior; an end to state regulation and repression of lesbian and gay life; and the passage and enforcement of antidiscrimination measures, most importantly in the area of employment† (Smith 334). To do this, the gay rights movementsRead MoreThe Rights Of Gay And Gay Men1186 Words   |  5 Pagesenactment to deny reception by lesbians and gay men. These dangers of against gay and hostile to youngster enactment have come because of the expanded readiness of courts, policym akers and administrators to perceive that lesbians and gay men can be great folks and ought to be assessed on their child rearing aptitudes, instead of their sexual introduction. The late settlement of an ACLU claim in New Jersey, where the State consented to permit lesbian and gay couples to receive under the same benchmarksRead MoreGay Marriage And Gay Rights2550 Words   |  11 PagesMullins Comp II 8 May, 2015 Gay Marriage and Gay Rights For years there has been a debate on gay marriage and gay rights in America. Often government keeps pushing the issue back, or refuses to partake in the debates and discussions on whether or not this type of union is â€Å"legal† in the United States. My hope with this paper is to prove that gay marriage is not in fact unconstitutional, but that there is a right to freedom for everyone, no exclusions. When it comes to gay marriage, there seem to beRead MoreGay Rights1676 Words   |  7 PagesGay Rights The movement of the gay and lesbian population in the United States is one that has been in progress since the early 1900s, and is still facing overwhelming controversy and backlash today. The push for gay liberation in a country founded on Christian morals and beliefs has subsequently led to struggles over equality of marriage, adoption, jobs, and healthcare. One side of the controversy argues that every individual deserves the same rights, while the opposing mindset argues that beingRead MoreGay Rights1419 Words   |  6 Pagessimply, they are in love. The gay rights movement is a continuing procession that fights for their rights. The gay rights movement actually begins on November 11, 1950 when gay rights activist Harry Hay founds America’s first national gay rights organization by the name of Mattachine Society, according to the â€Å"Timeline: Milestones in the American Gay Rights Movement†. Their leaders or people who advanced their purpose are Harvey Milk, Harry Hay, LGBT, or lesbian, gay, bisexual, and transsexual groupsRead MoreThe Rights Of The Gay Rights890 Words   |  4 Pages20th century bravely campaigned for the right to vote, and the youth of the 1950s and 1960s are perhaps best known for championing racial equality. In many, many years, the historians that reflect upon society today will probably agree that the most substantial battle waged by this generation is the one for LGBT rights. Great strides have been made for the gay community over the past several years, culminating with the Supreme Court ruling to recognize gay marriages as legal in all fifty states.Read MoreGay Marriage : Gay Rights And Peoples Rights737 Words   |  3 PagesGay marriage in itself is not bad at all, but marriage is the binding of man and woman, not of either one of them. Gay marriage is not truly marriage and if the gay people would like to have a union, they should not call it marriage. Many a person would say gay marriage is not wrong beca use it hurts no one. This essay will prove to you that it is, in fact, wrong. It actually can conflict with religious rights and people’s rights to an opinion. Although it is the United States of America and everyoneRead MoreGay Rights, Gay, Lesbian, And Society1202 Words   |  5 PagesOver the past decades, being gay was something no one talked about. It was a subject that was very taboo and society didn’t accept. People saw it as a stage one goes through and something unnatural. Thanks to the media, more and more celebrities have come out of the closet over the years. Soon people became accepting of the gay community and their life style. Being openly gay, lesbian, transgender, or bisexual in the workforce can lead to discrimination. Gay mirages are also frowned upon by societyRead MoreThe Rights Of The Gay Rights Movement1374 Words   |  6 PagesWhen it comes to the gay rights movement, the structure and the history of how it got to where it is today is a huge f actor in today’s society. There have been a lot of things that negatively influenced gay rights. In some ways, things have happened in a positive way as well. The gay rights movement today and legalizing gay marriage has struck some people the wrong way because of their beliefs. For the gay community, though, it has been a very positive thing. Some of the big key moments in historyRead MoreGay Rights Essay921 Words   |  4 PagesFighting for Gay Rights In our society we should protect LGBT rights it’s unfair that we treat them differently. We should make more changes about how we treat them they should be allowed to go as they please or shop at places they want to shop at. Without being told they can not go in a certain restaurant because the way they are. People should not discriminate the reason being is you never know what that person been through or why they are like that. And it’s hard for a person to

Logoplaste Free Essays

Universidade Catolica Portuguesa Faculdade de Ciencias Economicas Empresariais Corporate Strategy Unilever’s ice cream brand Portfolio Students: Maria Ines Galhardo, n? 150106011 Claudia Filipe, n? 150106026 Ricardo Lloret, n? 150106111 Joana Rodrigues dos Santos, n? 150106123 Diogo Sousa, n? 150106125 In order to draw the BCG matrix, we started by collecting some data. Based on the Datamonitor Market Report 2006 (appendix 1), we were able to calculate the total ice cream’s market value of 2008.We made the choice to do the work for the year 2008 because the present year has not already ended. We will write a custom essay sample on Logoplaste or any similar topic only for you Order Now Thus it was only possible to calculate estimated values for 2008. Market value: (212. 8-161)/4 = 12. 95 million per year 161 + (12. 95*2) = 186. 9 million in 2008 With the objective of studying Unilever’s principal products, we had to take into account Nestle (Unilever’s biggest competitor). We chose one equal competitor for each group of ice creams we thought were more important (appendix 2). Among all ice creams of Unilever, we focused on the ones that had a direct competitor in Nestle.This is why we did not choose Carte D’or or Solero, we thought that its competitors were not as obvious as the others. We assumed then that the market shares from Unilever and Nestle were the same as in 2006 (appendix 3). These values will enable us to estimate market values for each company and afterwards to calculate market shares and values for each product. We determined the division of the market in four segments: Super premium, Premium, Regular and Economy. The segments were chosen according to a price/quality ratio for each product we took into account (Appendix 4).The different market shares for each segment were estimated assuming that the super premium products would be a market niche with a small part of the market; the premium would be the most part and regular and economy would have similar market shares but smaller. Then, we estimated also proportions for the different products we took into account. Both Unilever and Nestle have 2 different market shares since we assumed that they value different products in different segments. The percentages are Unilever Economy 20% Super premium 5% Regular 15% Premium 60%The premium segment was divided in three different products with different proportions for Unilever and Nestle. Considering that we only studied one product in some segments, we considered the whole segment share for these ones and for the regular we regarded as to have other ice creams besides Calippo that we did not include (we took them into account as â€Å"others†). 3 Unilever – Premium Viennetta 17% Cornetto 43% Magnum 40% Nestle – Premium Tarte Carolina 19% Nestle 43% Extreme 38% Trough the division of the market, we were able to attribute to each product the market share inside its own company.Splitting the different segments, we multiplied the total percentage of the segment to the share of each product inside this segment (Appendix 5). For the growth of each product, we assumed values based on the growth of each segment (Appendix 6). Finally, to calculate the relative mark et shares, we had to divide Unilever’s market share for each product by Nestle’s market share for the respective competitor (Appendix 7). 4 5 Unilever Brand Portfolio: ? Cornetto – It is a premium product that is present in most of the restaurants and cafes in Portugal. Cornetto is a cash cow and yours best seller and that is why we did not consider having a big growth rate. We assumed that this ice cream is already in the desired place in the market for Unilever. Therefore the investments are not very high and it has a big return. ? Magnum – This represents the second best product of your company, also premium and with high sales. However, it is a relatively young brand, only created in 1990, that needs a higher investment than Cornetto to establish itself in the market.Strong investments in new products like the temptations or limited editions like 7 sins and marketing communication plans make this brand a star. ? Viennetta – This is a premium product only sold in restaurants and supermarkets therefore its market share isn’t very big. Although the brand is old and as a take home product it is very popular, not many people buy Viennetta because the take home ice cream market is smaller and most of the purchases are impulse. According to the case study on â€Å"Global ice cream:Nestle goes on attack†, the premium segment is growing up to 3% and since this brand is known by everybody there isn’t a great need to spend many resources on it. Occasional new flavors were added, however without great success. Still, it is a cash cow and therefore a good product because of its growth rate. ? Kids – This category integrates all the children directed products of your company, such as Perna de Pau, Super Maxi, Epa and Mini-Milk, which are cheap products specially directed to children with high levels of milk and calcium.It belongs to the economic segment, therefore, also according to the article mentioned above, the market growth is almost static. In this segment the competition is stronger, because Nestl e makes associations with known brands such as Smarties and Kit Kat, appealing to kid’s attention. The strong 6 investment that the competitors make on this category justifies why Ola is not the leader in it, making it a Dog but still having recent investments and trying to have a bigger market share. Calippo – This product represents the water-based products on your company, it is quite old and there is little differentiation between it and its competitors because there isn’t much space to evolve and innovate, therefore people won’t see significant differences between the value of each brand. There is small investment in this brand and low revenues, and since it is integrated in the regular ice cream segment its growth is small or even static, thus making it a dog also. Ben Jerry’s – This is your offer regarding the Super-Premium market segment, with high quality, high price ice creams with different flavors and colorful presentations. This brand is not yet very well-known and has a low market share because it targets a small market and it is yet in a phase of brand recognition. The company has to spend a lot of money in marketing campaigns to make the brand recognized by everyone and also in the research to find new flavors.According to the case study this market segment is expected to grow up to 6% and all this makes this brand a question mark or a problematic child. One problem for this brand in Portugal is that it is mainly sold in Ben and Jerry’s own stores, which are not many and being a recent brand it is difficult to make people know the locations of the stores. Brand Portfolio Recommendations: According to the BCG matrix your brand portfolio is well balanced, due to you having products in the different quadrants and in different stages of the lifecycle.Magnum, Cornetto and Viennetta are very profitable brands that support the less profitable brands of your company. However, it is not recommended to drop the other brands because your company needs to be 7 present in every segment in order to compete. This will increase brand awareness and reach more customers. Having this in mind, instead of decreasing any brands, you should increase some and adjust others. ? In addition we believe that your company should include low fat products directed to people that want to enjoy ice cream but don’t want the downsides of it. By providing these low caloric and low fat products your company will be covering an important segment that are the women, that according to the Key Note (page 53) are greater ice cream consumers than man, with increasingly focus on image not only in terms of self esteem but also on professional and personal related matters. Ben Jerry’s should create a new range of products with some versions of their best sellers in a low caloric way trying to maintain their original flavor. The other brands should adopt the same strategy and create at least one product with less calories. You should increase Ben Jerry’s market share and brand recognition to transform this problematic child in a star product. An idea can be to create a version of their ice cream for impulse consuming, perhaps adopting a similar format to the magnum ice cream (ice cream on stick) and include this brand in the Ola selling points, thus reaching more consumers. ? Your companies’ Kids segment is no t very well positioned and it is not the market leader. To change this situation it would be a good idea to arrange partnerships with other companies, such as confectionery brands and cartoon enterprises. You could create a partnership with known confectionery brands like Kinder because it will benefit from the other company’s brand recognition with little effort and reach this market segment with better arguments to compete with Nestle. 8 ? On the other hand the company should make a research every six month to determine which are the more popular cartoons at the moment and create a new product that offers prizes related to those cartoons. The basic product should be a high calcium ice cream that changes its packaging and prizes according to the research results.By doing this you will be captivating children’s attention that most of the time is only directed to the appearance and also their parents because you are offering an ice cream that is good for the kid’s health and growth. ? To access the Portuguese market it a good idea to create a new brand that sells ice cream with the flavors of some of the better recognized typical sweets in Portugal, such as â€Å" doce d’ovos†, â€Å"arroz doce† and â€Å"pastel de nata†. This brand would be sold as a premium product in restaurants and supermarkets. Another idea to increase your brand portfolio is to create specifically 18+ products with alcoholic beverage flavors such as vodka, whisky and baileys with special focus on a regional beverage that is Oporto wine that is typically Portuguese. This product should be premium or superpremium and it should be sold not only on the usual channels such as fancy restaurants and supermarkets but also in bars and summer discos. 9 Appendixes Appendix 1 2006 Market Value Growth Market share Source: Datamonitor Market Report 2006 2011 212,8 million 5,7% (2006-2011) 53,9% 161 million 4,3%Appendix 2 Unilever Ben and Jerry’s Magnum Cornetto Viennetta Calippo Kids Outros Nestle Nestle Gelataria Nestle Extreme Tarte Carolina Pirulo Kids Outros Appendix 3 Unilever Market share Market value 0,56 Nestle 0,13 186900000 104664000 24297000 10 Appendix 4 Segments Super Premium Premium Products Ben and Jerry’s Magnum Cornetto Viennetta Regular Economic Calippo Ola kids Appendix 5 Unilever Market Share Amount of Sales (â‚ ¬) 5,00% 5. 233. 200 24,00% 25. 119. 360 25,80% 27. 003. 312 10,20% 10. 675. 728 5,00% 5. 233. 200 20,00% 20. 932. 800 10,00% 10. 466. 400 100,00% 104. 664. 000Ben and Jerry’s Magnum Cornetto Viennetta Calippo Kids Outros Total Nestle Market share Amount of Sales (â‚ ¬) 8,00% 1. 943. 760 23,65% 5. 746. 240,5 20,90% 5. 078. 073 10,45% 2. 539. 036,5 6,00% 1. 457. 820 23,00% 5. 588. 310 8,00% 1. 943. 760 100% 24. 297. 000 Nestle Gelataria Nestle Extreme Tarte Carolina Pirulo Kids Outros Total 11 Appendix 6 Super Premium Premium Regular Economy Market Growth 6% 3% 1,50% 1,50% Source: Datamonitor Market Report 2006 Appendix 7 Relative Market share Ben and Jerry’s Magnum Cornetto Viennetta Calippo Kids Mean 0,63 1,01 1,23 0,98 0,83 0,87 0. 93 Market Growth 5,30% 2,90% 1,67% 1,90% 0,93% 1. 63% 2. 37% 12 How to cite Logoplaste, Papers